Getting publicity is essential for any good business to not only survive, but to stand out and thrive. Unfortunately, it can cost a pretty penny to get the kind of publicity that will make a sizable impact. Doing it on your own is an option, but you have to figure out how to stand out from the rest. Most journalists see hundreds of pitches come through their inbox each day. It is easy for your pitch to become lost in the mix. Luckily there are some clever tactics that work to get journalists to take notice and read your pitch. And best of all you can do everything on your own, without spending a fortune on a PR firm!
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When I was just starting out with my first business I had no idea where to begin with getting publicity and I had little funds to pay for such a thing. In fact, it took a lot of trial and error to figure things out. I did finally learned how to do things on my own and really make things happen. It was an amazing feeling! I remember pitching my new invention, the Belt Loopy, to REAL SIMPLE Magazine by writing them a letter and shipping a sample to their office. They loved it and featured it in the magazine right before the holidays. It was a HUGE boost in sales for the year! See the layout here.
In fact they loved it so much they featured it again the following year!
It is the best feeling in the world to make progress and see your product on TV or in a magazine. And guess what? I didn’t pay a dime for the publicity (except to ship them my product) and had a HUGE boost in sales for each feature.
I am now happy to share my secrets on how to catapult you and your business to the next level, all while avoiding spending a fortune. Let’s face it, starting and running a business is expensive and we need all the help we can get. I know I did and still do. I will take any advice if it works. And these free guides do work.
Check out your guide here. PITCH LIKE A PRO
I hope you can get some great publicity for yourself, your product or your business!